THE CHALLENGE:
The goal of this project was to create a refreshed brand identity and promotional design system for Samaritan's Purse, an international Christian humanitarian organization known for providing relief to people in crisis around the world. The challenge was to visually communicate compassion, service, and faith in a way that felt modern, clear, and emotionally impactful while still honoring the organization’s mission and Christian foundation.

THE ORGANIZATION:
Samaritan’s Purse is dedicated to meeting both physical and spiritual needs by delivering emergency aid, medical assistance, disaster relief, and community support to people facing hardship. Inspired by the biblical account of the Parable of the Good Samaritan, the organization emphasizes loving and serving others in practical ways.

THE GOAL:
The design challenge was to develop a visual system that reflected hope, trust, and compassion while remaining strong enough to represent a global humanitarian effort. The branding needed to feel sincere and mission-driven, communicating reliability to donors, volunteers, and communities in need. Through thoughtful typography, purposeful color choices, and faith-centered messaging, the project aimed to highlight Samaritan’s Purse as an organization that brings help, hope, and the love of Christ to people around the world.